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Book Contents

Get used to The New Normal

Do not Shy Away From
This Sweet Anxiety

Boosting the odds

Get fit for the Future, again
and again and again

Don’t Worry - You’ll be alright!

To Download the Cover
Boosting the Odds

Book Introduction

Leading an organization through uncertainty is a bit like falling in love. On the one hand, it brings the worst kind of despair. On the other, it can be exhilarating and a wonderful experience. When in despair, there are two things you can do: either show you have guts and courage, and act as you intended to all along – or accept defeat and put up with the status quo. One thing is certain: you won’t cross the ocean just by staring at it.The current market turbulence did not begin with the fall of Bear Sterns, and will not end when and if the global economy recovers. Indeed, uncertainty is here to stay, and you’d better get familiar with it; because it is your biggest source of success. It is what we should consider the new normal , according to McKinsey director Ian Davis. We’ll just have to deal with it, and deal with it in completely new ways. For this New Normal, while different from the past, will offer no less opportunities than the old - for those who are prepared.


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Book Comments

“An eye-opening book, one that teases our intelligence… Van den Oever is after a mind shift, and he bags it.”
Arjen van Berkum,
CEO Betula Services


“Be prepared to have your old beliefs overturned”.
Bert Savonije,
Senior VP Control ASML

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    You can buy the book here.